The sources for human manipulation through propaganda and advertising
(This is one of the texts American party strategists did not want you to read.)
How come Trump could win?
The personality of Donald Trump is explained in the eBook Predicting Donald Trump, Understanding a Stable Genius. It is mandatory reading for anyone that is affected by Trump or has to deal with him, which is almost everybody in the West, these days.
Persuasion know-how for mass communication campaigns (propaganda, public relations, advertising) is a different subject altogether that stands on its own but it is obvious that one needs a certain type of personal identity that is immediately recognisable for a persuasive propaganda campaign to work.
Look at the picture with the airplanes. (You can click it for more detail.) On top, we see an airplane in the background with the text "United States of America". Apparently, this is Airforce One, the private jet of the President of the USA. In the front, we see a crowd listening to, ostensibly, the President of the USA. Note the size of the president in the picture in relation to the airplane, his location and his posture.
Below that we see Donald Trump, posing as a presidential candidate. His airplane is half the size of Airforce One but because he is standing close to it, it looks bigger than Airforce One on the picture. And he is also clearly visible whereas the president was a bit difficult to find.
The next thing to note is the posture. The president, Obama, is using the posture of a lecturer, or a father who reprimands his children. This is good for his image with readers of The New Yorker and other intellectuals but is not going down well, on a subconscious level, with people who are in attendance. They look bored.
Now look at the posture of Donald Trump. His arms are wide, all-inclusive. It is the well-known universal pose of a father who is inviting his children to come to him for a hug or protection. This
